The Big Moves Marketers Need To Know Right now
There are pundits that still want to take away the importance of what social networking can help with. You will find articles and blogs that talk about how people are no longer looking at social media as a driving factor in a lot of ways. That of course is a myopic and wrong approach to the world of advertising on all levels. If you want to get more visitors to your website, if you want to promote a business, or you just want to establish a fan page, you are going to want to look at the powerful push that comes with social sites right now. Even if you aren’t sure how to get into it, there are plenty of advantages that come with this. If you look at just the latest moves that some of the biggest sites in this arena are making, you’ll see that you need to jump into the fray, or get left behind fast.
Facebook Demographic Targeting
First and foremost, take a look at the shift in Facebook’s advertising system. There are two major elements of this that marketers will want to take advantage of right now. The first is simple, look at the boosting of posts. You could post in your timeline and then have that post hit the top of hundreds of thousands of people’s profiles. This sort of boost can be as little as $5 a day, and it can reach to the ends the site. The second option is in regards to PPC campaigns. Partnering up with stock image companies, many businesses are setting up shop on Facebook and advertising to a lot of people with demographic targeting to the letter of interests. This goes beyond what you would get from search engines, and it is hyper targeted when done right.
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