With the holidays coming to a close, and a New Year coming through, it’s interesting to see the way people have gone forward with shopping. Shopping online, in stores, and many other arenas has really shifted through this season, and the stats are starting to come in. While some things may seem like a surprise, others are on par with what analysts have been predicting for some time. With that in mind, consider the following break down of some of the more prominent shopping stats, what people are searching for, and what people purchased through the season of giving, and beyond.
To The Future
Before we look at some of the shopping stats through the holiday season, consider that retail analysts have come up with an interesting forecast for 2017, and through the coming years. Analysts have been discussing that retail sales will rise upwards 2% in the coming years, and that sounds great for retailers. However, this increase is actually for emarketing, and ecommerce. While that may not sound like a big number, consider that this is across millions of individuals, and websites. Retailers are already shifting many of their sales online. To put this into perspective, consider that through this holiday season, a rise of 13.3% in ecommerce sales jumped. This is not just with big sites like Amazon, it’s across the internet retail spectrum, emarketing.
Speaking of Amazon
Despite many different companies fighting for market share online, the numbers are showing that the giant of ecommerce known as Amazon still holds a huge amount of the market. How big? According to analysts, Amazon’s overall push from U.S. consumers was at 42% through the holidays. Out of the 42% of people that have flown through this ecommerce website, consider that there was a huge increase in mobile shopping. An increase of nearly 60% from 2014 – 2016 was seen through the holidays, and Amazon is the biggest of websites that have come along to battle for the dollars of shoppers throughout the year, especially through the holidays. With their Prime program, and introducing more Pantry market areas, this company is poised to continue their growth through January, and beyond.
People Want Personalized Goods
Moving forward to what people are shopping for, an increase in personalized recommendations have proven effective for retailers. Ecommerce marketing, and retailers that were spending a great deal on advertising, found that the most effective formatting was through personalization. Holiday shopping done by MarketLive, for instance, proved that consumers not only purchased items online, they did so through personalized product recommendations to the tune of more than 55%. That’s right, more than half of consumers that went online and purchased through personalized recommendations, as well as social media sharing. Personal recommendations have proven effective in the digital marketing age, and with more and more people sharing their experiences, it’s no wonder millions were spent online in this manner.
A Downside Found
Considering shopping this year, you’ll find that there is a huge drop in certain goods and services. People didn’t want everything this year. Some things were just not bought in the same manner. Analysts have discovered a drop of nearly 15% in purchase lounge items, refreshments, customer event tickets, and in-store experiences that were part of “clubs” and marketing tools. People did not jump at the chance to save even more by going into stores in many parts of the country, due in large part to weather. This is tied to the rise in mobile purchasing apps, tools, and internet shopping conveniences such as the aforementioned Amazon Prime service, giving members 2-day shipping on all orders, for free.
Value and Price Is The Key To Understanding Trends
Looking at shopping stats from the holiday season, you’ll find that the biggest factor that people focused on when shopping online and in retail stores was the price tag. Researchers such as PWC have noted that the biggest factor in sales through the holiday season and through the coming year has been in favor of good prices. Amidst the sales that went through the holiday season, upwards of 60% focused only on the price. That’s a stark contrast to brand trust, and items that were in stock. By comparison, consider that brand trust and in stock items only accounted for 32% of shopper revenue. The majority went for price tag, which is a huge element to consider when thinking of sale trends.
Digital Streaming Goes Big
Focusing on what sold huge in the UK and the USA alike can be tough. However, there are a few things that sold more than anything else, and it starts with digital streaming devices. From sticks to set boxes, people picked up devices to cut cable and satellite bills, and use digital streaming services such as Netflix, Hulu, and others. With AT&T announcing digital cable streaming through set top boxes, many have jumped to purchase options that allow them to use their internet connection for entertainment, and not television services.
Sweaters Went Through The Roof
Aside from digital streaming devices, the next big thing that sold worldwide is actually set back in the fashion world. Companies, brands, and so many other options came to the market with “ugly Christmas sweaters”. Every pop culture icon, every celebrity, and even late night television focused on these elements. This was huge. USA Today reported that the craze went into all new heights of sales. With nearly every store running out of stock of these sweaters, and digital retailers slammed with shoppers looking to pick up novelty sweaters, this item was absolutely huge across the world.
Entertainment Reigns Supreme
Focusing on more stats, you’ll find that the billions of dollars spent through the holidays went to digital media, as well as physical items. The two biggest include blu ray discs and books. A dichotomy of sorts, but people purchased books in droves, with many new releases hitting the New York Times Best Sellers List to the tune of millions. Blu Ray discs as low as $3.99 made the holiday even more profitable for studio releases, as many people have adopted the high resolution digital video option.
The above is just a glance at shopping stats, trends, and sales that came through the holiday season. These will no doubt reflect the future, as a new year comes through and focuses on even more digital elements overall.
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