Marketing & Magic Strategies for Succeeding Online
If you’re hoping to sell products or services online, you’re probably aware that the profits of a business completely rely upon one thing, marketing. Without this one valuable tool few, if any, sales will take place. But come on, isn’t there an easier way? A little marketing magic, if you will, to make things move along faster and push you closer to success without the long, drawn out process of marketing. Well, there are a few ways to make the road to success a little smoother.
First, let’s take a look at marketing. What is marketing really? Marketing can be boiled down to this: Simply doing whatever is necessary to persuade enough customers to pay a certain price to purchase your products and or services so that you can reap the profits you want for your business.
So where’s the magic? you might ask. Well, let’s explore the 4 basic marketing magic secrets every business owner should know to give a fantastic boost to their marketing success:
Make Marketing Your Top Priority
Let‘s face it, the main reason any customer opts to buy your products or services is because of compelling marketing strategies. The marketing process starts even before you open your business and continues without stopping forever. That’s right. Think about it.
First there’s the sometimes long and grueling process of Product Development, ensuring that the product you create not only fills a need for potential customers, but entices them so that they will want to buy it.
The next step after this is Pricing, which can be likened to walking a tightrope over Niagara Falls. You have to make certain that your business will earn profits from sales of this product, not just break even, yet you also have to ensure that customers will be pleased with the price and perceive it as less than the value of the benefits they receive.
The final step is Promotion, where the business communicates with their potential customers about the fact that the product exists and the benefits of the product in order to entice them to contact the business to learn more.
Marketing culminates in Sales, when your customers learn to appreciate the value of the product you are offering and its benefits. You can expect to generate successful sales only when you complete positive Product Development, Pricing, and Promotion. That’s the recipe for successful marketing, and you will want to focus on marketing at all times to succeed.
Separate Advertising and Marketing
Once you begin to see success in your business, do not become so excited that you confuse advertising with marketing. Yes, advertising is important to marketing, but it is only part of the marketing process. Don’t make it the whole process or you will be making a very serious mistake. If you focus most of your energy and experience on marketing, then you will loose the opportunity to control and develop 65% of all your marketing, which must be done and done properly first off, in order to give advertising the chance to succeed.
Never Base Marketing Entirely On Your Opinions and Desires
As the business owner you carry a lot of clout, but don’t let this fool you into thinking that since you’re at the top of the ladder you don’t have to listen to the opinions of others. While you are now in control of the promotion of your product, you want to avoid IMPOSING your opinion not just on your employees, but on your potential customers. This will severely hamper your ability to convince the potential customer to buy your product. Instead, what you need to do is focus your energies on fulfilling the perceived wants and needs of your customers from their perspective, so that you can give a huge boost to the number of customers that decide to buy your products. People do not want to feel that you are making the decisions for them when it comes to the products and services they purchase.
Learn All You Can About Your Potential Customers
What you essentially want to do here is to conduct in depth research on the wants and needs of your chosen target area of potential customers and their lifestyles. If you expect to succeed regardless of your chosen field, you want to learn everything you possibly can about WHO your potential customers are, WHAT they THINK they want to buy, WHY they think they want to buy a certain product and WHEN they think about buying it.
Once you master these four simple marketing magic strategies, you will see that your business has begun to succeed beyond your most heartfelt expectations. You will also see something else. There is no magic solution to promoting your product online and achieving success. The key is as it always was to use hard work and diligence to put your business out there in the front of the pack. Sure there are right methods and wrong methods, and some methods take longer than others, but the proof is right before your eyes. There’s no magic involved. Just common sense, a hard work ethic, energy and time. While there are no guarantees for any business, follow the above steps and they will give your business that boost up the ladder you’ve been hoping for.
The ultimate success is up to you as the business owner. The decisions you make and the advice you follow. These are merely suggestions. It’s up to you to implement them and expand on them as time goes buy and you learn more about running a business and what your customers are looking for.