Aside from just managing to stay alive on the Internet, getting traffic is one of the most vital things for any web master to accomplish. What makes it even more difficult is that it's not a one shot deal. You don't just rustle up a bunch of traffic and then get to sit back and watch it continue to pour in once you've opened the gates to the corral. Getting traffic is a never ending challenge and you'd best be up to it if you want to succeed in business. Here are some tips on how to get traffic for free:
Optimize your site for search engines -- Search engines are an essential way to get traffic to your site for free and have been since the early days of the Internet. But you absolutely must optimize your site so that it ranks as high as possible for the keywords you target. SEO still remains the most highly effective way to get traffic for free and you really should invest some time and energy into the optimization of your site. Once you get the hang of it SEO is not that hard, and if you want to take the time to learn about it, there are lots of SEO tutorials and articles online to help you.
Update the contents of your web site as often as possible -- While it might seem as if finding great content and frequently updating it is boring and hard work, it is also crucial for your site's survival and should be one of the first steps you implement in getting free traffic. Also, when it comes to SEO, content is king. So if your content is interesting and informative and kept updated, you will create a constant stream of returning visitors for your web site who will make it a habit to drop by and see what is new. Also, search engines will treat your web site very well, so you win on both counts. It's worth it!
Use social bookmarking sites -- One other way to get a lot of traffic for free is to use social bookmarking sites, especially the most popular ones. There are many articles online that will explain how you do this if you are in the dark.
Use your own Twitter and Facebook accounts -- Hey, guess what! Social networks are also a way to get free traffic. If you belong to networks such as Facebook or Twitter, and are popular enough on these networks to make it worthwhile to harness the traffic you get, it can easily equal or surpass traffic from Google and the other search engines. Sure building a large enough network of targeted followers on Twitter and Facebook can use up a lot of time and energy, but the result should be worth it.
Get linked with other sites in your niche -- Yet another way to get free traffic is from other sites in your niche. This is also good for SEO, most especially if you can somehow manage to get links without the infamous Nofollow attribute. But even if the links are no follow, which renders them useless for SEO, they will still help to bring traffic to your site. Think about it. If you manage to put your link in a visible place on a site with a large amount of traffic, you can soon be experiencing high volumes of traffic too. Just use caution if you do decide to exchange links because linking to bad neighbors can do you a whole lot of harm too.
Grab any chance to promote your site for free -- Don't be a fool, just because you don't have to pay for free promotion doesn't necessarily mean that it's worthless, so use it whenever you can. There are a whole host of ways to promote your site for free and some of the best ones are: free classified ads, directory submissions, inclusion in various listings, etc. Naturally there are some lemons and not all free ways to promote your site will work, but if you opt for the correct places to promote your site for free, this method can also provide you with a hefty boost in traffic.
Create a free product or service -- Your traffic will see a vast improvement when you offer something useful for your customers and potential customers, like informative content. There are many types of useful content you can write and they all are basically dependent on the niche of your site. You can have articles with heaps of advice, or short tips but one of the best ways to get traffic is to design a free product or create a service. Once word gets out and the lure of this product or service increases people will start visiting your site. Most of the time they will come back.
Use viral content -- Offering free products and services will get lots of free traffic for your web site. One of the best ways in which you can do this is to use viral content. Viral content is given this name because it distributes like a virus. It works like this: When users like your content, they in turn send it on to their friends, post it on various sites, and promote it for free in lots of different ways. Viral content develops a life of its own and your only job is to create it and submit it to several popular sites to get the ball rolling and keep it rolling.
Now it's important to keep in mind that all of the above tips are just words unless you have the determination to implement them. Running a web site is hard work, and sometimes it can even cost money. You aren't going to find success after you follow one or two of these tips, nor will you achieve success if you follow them all and then quit them cold turkey. You have to be willing to repeat the process again and again throughout the lifetime of your business. But if you work diligently and do not give up, you will gradually begin to reap the rewards you so badly want.