Whether you’ve been running your site for several years or just a few months, chances are that you’ve been wandering aimlessly online trying to pick up some useful tactics on how to rank your blog content fast or how to leverage Google rankings in order to help boost site traffic. With search engines continuously evolving to help users find what they need, you’ll have to keep yourself updated on the latest trends in search engine optimization (SEO) techniques. That being said, here are the best ways to help people find their way to your site:
Create quality content - Take note that some sites that don’t employ advanced SEO techniques can still manage to rake up lots of visitors in a span of months because of their content. Having interesting, useful, and meaningful content gives your site a chance to rise to the top of search results and remain unaffected by rapidly changing search engine algorithms. To know whether or not your content is awesome, ask yourself: If you were a skeptical visitor, how would you react to the content in your site? Would you be aghast or amazed and compelled to act in some way, like sharing, liking, or commenting on the content? If your content does not spark any form of action, chances are that users won’t return to your site, and Google will recommend other sites to them instead.
How to rank your blog content fast or how to leverage Google rankings in order to help boost site traffic
Be mobile-friendly - A must have, sites are adapting a responsive design, which basically means that elements in their sites adapt dynamically with screen size. Because more and more users are on their tablets or smartphones sifting through content on the web, it’s important that user experience in your site is as good in mobile devices as it is in desktop devices.
Leverage the power of competitor analytics - Aimlessly making tweaks to your site can actually hurt its ranking if you’re not careful. By researching other sites with the same niche, you get to see which backlinks are worth getting for your own site.
Have a specific target audience - Times have passed when merely stuffing a bunch of commonly used keywords in badly written articles would push your site to the top of Google Search. Now it’s important to have the right keywords in well-written articles, with the right audience in mind. When you think about it, how well written something is has a lot to do with how well it connects to its intended audience. For example, if you were creating content for teenagers but insist on filling it with too much archaic words then teenagers will find your content outdated while older people will find it useless.
Get in touch other sites with the same niche – while it can be next to impossible to get larger sites like Buzzfeed to talk about your site, other smaller sites with the same niche may be happy to link to your site if they find content on your site worth sharing to their own users. Just remember only to show them what you think they’ll find helpful and to not be explicit in wanting to be mentioned on their site.
Review a product – notice how a lot of bloggers get more views because they allow other people to find out whether or not something is worth buying. Unlike official company websites that often just have one-sided technical descriptions of their products, personal reviews cover more sides and come across as more human. Also, take note that if you create a rather compelling product review that shows a company’s product in particularly good light, that company is bound to share links to your blog, which will make Google and other search engines trust your site more and have it rank a bit higher.
Have exclusive content – oftentimes certain sites get a large boost in rankings because they have content that other sites don’t. This doesn’t mean, however, that you should go around writing about obscure topics that no other blogger would even think of writing about. Rather, you should find unique content, like exclusive interviews about something popular and trending. If this is impossible, you can simply find a unique way of presenting what’s already been talked about. Offer new insights and show people why your voice is important.
Be interesting – remember that unique is usually better than being better. It isn’t enough to create great content. People may particularly like something you’ve written, but when you have no distinct persona to tie all of the things you’ve written together, your articles may not have a very strong hold on their memory and they’re bound to forget your site after visiting a whole bunch of other sites. On the other hand, if you have an interesting persona that leaks into whatever you write, people who identify themselves with parts of your personality will readily subscribe to your blog and faithfully wait for new posts to arrive.
Choose your words carefully – a lot of rookie site owners think that they don’t have to do thorough keyword research simply because search algorithms are often very efficient. Don’t go around haphazardly putting the most popular keywords in your site in hopes that Google and other search engines will realize how important your site is and bump it all the way to the top of their search ranks. Take a moment to think about all the keywords that you think are relevant to your site’s content, and then run them through Google’s Keyword Planner and check the Keyword Ideas tab. Focus on finding the keywords garnering a huge number of searches, but without having too much competition from other sites.
Be on social media – everyone is on social media nowadays, so remember to post content from your site regularly to help keep people updated while luring in new people. Google and other search engines take into account how popular sites are even in social media, so if people share your site on Facebook, Twitter, and other prominent social media sites you’re bound to have a significant boost in traffic.
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