In order to effectively market anything online, you need to use the right kind of language. It’s not enough to set up a good website. It’s not enough to put out good media, and products. You need to work with several elements, and one of them is that of targeted traffic. Targeted traffic can come to your site through SEO. Search engine optimization, or SEO, is one of the most powerful tools that you have at your disposal.
Here’s the downside however, there’s a lot of connecting points to SEO. Amidst the connections, you’re going to find that you’ll need to work with keyword marketing in order to get your targeted traffic. Keyword placement and usage can seem simple enough, but once you unravel this section of optimization, you’ll find that it’s not so simple to work with.
Figuring Out Keyword Research and Marketing
Before diving into the full guide below, consider why keyword placement and research matters so much. The main reason why you need to be working with the right words is not so much about entertainment, as much as it is getting in front of the right people. When you find the right keyword elements, you will be speaking the language of the consumer that you’re targeting.
Every business needs clients, and consumers. They need people to find them. That means that they are going to be searching online for specific words to find their answers. From banks to retailers, to personal information and more, the right phrases will lead people to the answers, whether right or wrong.
Finding The Right Traffic
Another major component to keyword research is the necessity to get demographics in place. Who do you want to market to? Who do you want visiting your site? Demographics including age, location, income, education level, interests, and more are important to any business. How do you attract people that fit into the categories that you want to cater to?
Furthermore, how do you meet the personal and psychological needs of the individuals you want to bring to your site? Setting up a website along, is not going to do it. When you peel back the curtain of SEO and you start to see why keyword placement and research matter so much, you’re going to run into all of these elements.
Simply put, without working with the right words, you are not going to get the right kind of search. You’ll also not get the right kind of influence online. To illustrate this further, consider a shoe salesman. If a shoe salesman is selling high end women’s shoes for fashion, they don’t want their site getting traffic from 18-year-old skateboarders from Southern California. The chances that they are looking for high end women’s shoes is slim, and even if 1 or 2 purchase an item for their significant other, the majority of the traffic will get wasted.
Finding the right traffic is more important than numbers. You can get 100,000 hits to your page, but without demographic placement, keyword research, and more, it won’t keep your site afloat.
Not All Searches Are The Same – Identifying 3 Major Search Types [Read more…] about Knowing Your Target Market – A Guide For Keyword Usage