With all the developments in the marketing industry, there’s a lot of excitement to look forward to this year and in the coming years. However, the same developments also pose a number of challenges and issues that marketers will have to deal with if they are to successfully navigate the increasingly challenging landscape.
The past year has seen a great number of innovations in the way products and services are marketed in the digital realm. Technology and the changing preferences of consumers play a big part in the changes that are continuously affecting the marketing industry. Marketers need to have a good grip on these two factors to ensure that their digital campaigns will bring in their desired results in revenues, brand recall, and customer patronage and loyalty.
Marketers have to face challenges by taking a look at both internal and external factors. They have to match their internal digital marketing capabilities and talents to the new technologies that are emerging in the industries they are operating in. They also have to ensure that their digital campaigns are responsive to the needs and demands of their target market. It is also important for them to exhaust existing value sources and tap various new digital channels to grow their customer base.
Critical Digital Marketing Issues
More specifically, here are some of the most critical challenges that digital marketers will have to pay close attention to in 2017:
- Global Competition – the infinite reach of the internet has also made it a giant playground for digital marketers from all over the world. No longer are marketers limited by geographical locations. They are free to tap markets as they desire for as long as they can provide what their customers need and want.
More and more companies are fighting for their target markets’ share of mind and pocket. Technology has also made it possible for companies to be more creative in their campaigns. Digital marketers need to know what their competitors are doing and quickly come up with their own campaigns that are designed to get ahead of the game. They have to make sure that their customers do not get that “been there, done that” feeling as they are exposed to their digital marketing campaigns.
In the face of such fierce competition, digital marketers will have to be quick on their toes to draw up and initiate campaigns that will capture their target market’s attention and elicit their desired response sooner than their competitors can say “I can do that too!” The key for digital marketers is to be nimble in the highly competitive and fast paced developments in their ecosystems in the digital world.
One solution that famed management consultant has always presented is to “create the future” rather than to simply predict the future. The way for digital marketers to get ahead is to do what has never been done before. This, of course, comes from first knowing what has already been done by other market players. Market intelligence has to be stronger than ever if digital marketers are to be nimble in the face of global competition. [Read more…] about Facing Digital Marketing’s Biggest Challenges in 2017