There are a lot of websites online today that aggregates data, articles, blog posts and more. Some are user generated and some are automatic. While there are a variety of different options, some are getting more attention than others. One of the solutions that you may want to learn more about is that of Flipboard. This is a content aggregator that is getting a lot of attention as of late, as it allows users to personalize information, track stories, update pages, and share them with others.At first glance, it may look like a Digg clone, but when you break down the elements that make this work, you will find that the site and app are very powerful in the goal of sharing media of all types.
What Is Flipboard?
Flipboard is two distinct elements online. You can visit the website on any browser or you could use the phone application. Each one has a set of stories that are trending at present, based on several different factors. If you visit the page on a daily basis, you will see new updates, new stories, and viral elements from around various places online. If you sign up for it, as a user, you will be able to customize it to showcase news and updates from specific channels across the internet. This could be from mainstay media streams or it could be from personalized solutions, blogs, and pages that you like. Whatever the case may be, you get to customize what news comes to your front page, and how you view updates across the platform.
What makes this aggregator a bit different from others is the way that it shows you the updates. When you visit the page, whether on your mobile device or internet browser, you will be given squares and rectangles with the news headlines, and a large image to illustrate what is going on. When you click on one of the images, you will see the larger story and will be able to read about it, share it, and comment on it, depending on where it is from.
This is very much in the same vein as Digg, Reddit, and even Pinterest. However, this is not single link, it’s larger, and has a focus on visual design flow. Many people compare it to Pinterest in the way that it tiles the stories, but it uses a Digg style meta element that makes it stand out amidst other aggregators. At the core of the product, it’s a news and content aggregator that you can control or you can have curated for you based on what you like overall.
How Flipboard Helps Media Sources
Millions of websites are publishing content on a daily basis. Some of them are getting a lot of hits organically, and some need help. The sources that need help use Flipboard, for instance, to help promote news stories and more. You’ll find that people will share links, and pages with others, and they will be featured on the main pages of several different genres and more. As you look through the different updates and genres, you’ll see sources such as CNN, Fast Company, The New York Times, and other large scale media companies updating pages and links within the aggregator.
While you may not be able to compete with these pages outright, you could join Flipboard as a publisher and get a steady stream of readers to your content, and compete with them in a whole new way. Obviously, you’re not going to topple The New York Times, but what if you could get them to share some of your media with their readers? What if you could stay in line with what they are publishing, so that you get some attention, alongside them? That’s what Flipboard is doing for smaller publishers, as they aggregate data for large companies and sources.
Your Own Magazine
Aside from the publishing side of things, another side of the site and app is the ability to set up your own magazine. You could create a digital magazine and share it with your readers, friends, and family. The digital magazine layout uses the Flipboard style to allow you to create stunning packages that you can share with others. This is done in a format that is perfect for use on a smartphone, or within a browser. You collect the articles, topics, and more, and the site or app does the rest of the work. You will be left with a digital zine that can send any message across you’d like, from sources that are quite diverse overall. Simply put, this could very well help you get more of what you care about in front of millions of people out there.
For Marketers and Content Creators
For those that are looking at new ways to get readers, Flipboard Media has several elements to consider. They have 3 major things that you should consider today. First is their media kit. Within the confines of their media kit, you’ll find out about advertising solutions that you can purchase. You can be featured in advertising from large companies. Imagine someone reading The New York Times, and your sponsored content appears within the Flipboard elements they are reading. That’s the type of push you can get when you understand the media kit.
Once you understand how the advertising platform works, you can partner with them. They allow publisher partnerships to get setup for promotional consideration and more. Aside from that, you’ll need to be aware of their brand guidelines, and how they use advertising, publishing and more to create content for the site. This is all found within their “publishers” section of their main website.
Get More Attention
At the end of the day, you’ll find that Flipboard is a powerful aggregator. It can help with SEO, raw readership, and advertising through a variety of different visual elements. Whether you are trying to get more people to read your articles, or you have a product or service to promote, this is an app and website that helps get your message across amidst some heavy hitters in content curation and creation.
Add to Flipboard Magazine.