Tips To Make It Last
The average adult attention span today is around 8 seconds. Advertisers have about 8 seconds to hook someone to paying attention. For online means, it is even less. Consider the example put out by YouTube. You have 5 seconds before you can skip an ad, and in some instances, 30 seconds. In those 5 seconds, you are going to either stay or go, and the majority of individuals go. Now, if that doesn’t sound too bad, consider Facebook’s ad struggles. Marketers on Facebook are wrestling with 3 seconds. That’s right, you have 3 seconds to get any sort of consideration moving forward in this arena. Within 3 seconds, if you can’t capture the attention of someone on the platform, you’re not going to get anywhere.
Millions of Dollars Flying By
When you open up your Facebook feed, you’re going to find that there are a lot of ads thrown at you. These ads are in your timeline, they are on the right-hand side of the main timeline, and they are sponsored throughout the various areas that you traverse. Millions of dollars are spent on these ads, and marketers are banking on you moving forward through to buying things from their links, clicking on advertisements once you get to landing pages, and much more. The stats are true, 3 seconds is what most people give, and that’s no good. Marketers trying to get any sort of influx of traffic to their pages are struggling to figure out a high rate of return on their investment in advertising on Facebook today. That’s not to say that it’s impossible, it’s just not so simple.
Getting Free Traffic Is Becoming Scarce
Some savvy marketers have been able to squeeze out some free traffic from this social media giant, but don’t think it’s so simple. You’re going to find that it’s a lot harder than it looks. In the past, it was simple, you set up a fan page and you dumped a lot of money into likes, friends, and more. That doesn’t work today. Instead, you’re going to have to do one of two things.
Engage The Audience – the first thing that you can do is simple, start engaging the global audience. This means that you are going to have to start liking, sharing, commenting, and focusing on all sorts of different posts that you see within the site. Befriend more people, and start engaging with them for several hours a day. This is painstaking, but the more you do this, more interest you will bring from others, and that will in turn give you more than 3 seconds of attention.
Pay For Engagement – here is where things get murky. If you have a moderate budget, you can pay for your posts to get boosted. However, to effectively get this to work, you’re going to have to follow the first step mentioned above. Once you engage an audience, you will build a following, and that following has a lot of friends connected to them. You can pay to get your pages boosted for as little as $5 or so a day. You can reach thousands with an investment of $50 per month, and since you already engage the audience, you will in turn get shares, comments and more from others.
This may not be 100% free, at least not the second part, but the first is free. Look, if you invest in the lives of others online, they will reciprocate. But first, you have to engage them in a way that is not self-serving, and that’s where things get tricky.
Working The System For Free
Schedule to post twice a day. Think of organic posts that have catchy headlines, and a cool image. That should be the first thing you do. The second is even more simple, it’s to spend time sharing memes, images, videos, and other things that others have posted. Then, comment on their posts, engage individuals, answer questions, join groups, and start to play “the game”. But remember, post twice a day.
After a few weeks of this, look to see whether or not your posts are getting any traction. If they are, look at the time frame in which the posts are getting the most attention. Then focus on posting around that time, and keep things light, before you ask people to visit your own site, and work on self-serving elements. Do not spam, mind you, but rather focus on social elements that big brands work with. To the point where you may want to give something away from time to time to get more followers, likes, and comments.
Pay For Influence
Here’s where things get blurred in terms of effectiveness. Instead of paying outright to Facebook, you can pay for engagement through the use of influencers. Wired Magazine has covered this notion before, getting some of their in-house articles to go viral for around $350. You don’t have to spend that much, but if you do a little digging, you can sponsor posts from influencers. All you need is for a Facebook power users to share your posts, account, and links. Do this once a month, and your site will start to grow with influence, and eventually your 3 second ad will be a lightning bolt for your marketing efforts.
Facebook Takes Time
At the end of the day, there’s no quick fix to getting influence and marketing prowess within Facebook. It takes time to build a following, and it takes a bit of money to get the ball rolling in your favor. However, it is not impossible. If you balance a few hours of your time daily to engaging the audiences on Facebook, you’ll no doubt see traction. Where people fail to connect is on a personal level. Befriend others, follow groups, post regularly, and become an active part of the community within the site, and you’ll start to see people jump on your proverbial bandwagon, in time. If you just post images, pay for ads, and cross your fingers, you’ll fail. There’s work to be done here, and it doesn’t cost an arm and a leg to get results.
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