If you are aiming to go online and all-out for your business, then there are a couple of things you might want to get yourself accustomed to – free traffic and paid traffic. The amount of web traffic that will inundate your website will also determine the number of visitors and hits that you will be getting. In short, more visitors may mean more client, sales and yes, profits.
A third party can also perform the process of monitoring traffic. This refers to another company that will also put in place certain strategies to welcome more people hitting your website. Though it sounds relatively easy, the competition on getting the most number of visitors to make a site more popular also takes a lot of Internet ninja skills and a range of strategies.
Moreover, finding the right affiliate network for you is also part of the basic issues to double check. Otherwise, putting up a website for business but with no visitor is completely useless no matter how impressive the entire site is. The marketing strategy you will employ highly depends on YOUR personal choice as well.
Are you willing to pay for the traffic? Are you willing to take advantage of free traffic instead? Your audience on the web will determine the amount of success you will have in the future. However, the question is – how are you planning to get off the online ground?
Know the Difference between Paid Traffic and Free Traffic
The basic and by far the most obvious difference between the two is money. For paid traffic, the result can be seen instantaneously, as there would not be any ‘waiting period’. On the other hand, the free traffic could also work, but may require more time before it starts kicking it. However, for those with guerilla tactics and strategies, free traffic may work just as effectively. To understand the techniques better, see the following entries for further explanations.
If you have the money, stick to the following paid traffic techniques:
Technique #01: Ad Space
Simple and has been around for long a time, getting an ad space is one of the most common paid affiliate marketing techniques used to date. This is as simple as buying a banner spot or a text link on another well-visited website. The relevance and popularity of the chosen site are two of the basic requirements of finding an effective ad space.
As a form of strategy, it is highly recommended that you fix a certain deadline for the traffic to start flowing – say 72 hours. You can immediately pull it out if you believe that there are not enough visitors heading your own site. This can be done as long as the term is stipulated in your contract.
Technique #02: Google Ads
Many consider this as a paid advertising giant these days. The biggest players in the world of affiliate marketing strategies are the Google Adwords and Pay-per-click (PPC). The ads are automatically included in the search results and are easily seen by the Web users. Many website owners also consider it as the quickest way to generate traffic. One disadvantage though is that it also comes with a price.
Technique #03: Facebook
The popularity of using Facebook to generate traffic through advertisement is growing more and more these days. The biggest advantage of putting ad on Social Network Platform is that it can instantly target a specific demographic. Certain information on the user’s account can be used to identify the right ad to place. Although the method has been proven effective, it is also known as one of the priciest techniques.
Technique #04: Ad Network
If you are in a rush to promote your site, then one interesting option you can take is by getting in touch with an Ad networking team. You will save a lot of money and time, as you do not have to go through the trouble of searching the right website to play your ad on.
Now, if you are somehow short on cash, but eager to get your business going, you may want to try the following free traffic options:
Technique #01: Search Engine Optimization (SEO) Campaign
Optimizing your search results can be a tool that will not require money, but a lot of technical skills and time. SEO-based articles are becoming a favorite. They also continue to trend due to their inevitable results. To conduct an effective SEO campaign, a really good team is required. However, in the end, there is usually a good level of return on investment.
Technique #02: Blogging
Managing a blog can also be a good platform to reverberate traffic to your site. Linking back your own website can also allow optimum results, but with very minimal investment. The main difficulty in this technique is that the blog should gain ground first, before using it as your own ad platform.
Technique #03: Facebook, Twitter, and Instagram
Who does not know these social media platforms? The monumental shift in the browsing habits of Internet users can also be your ultimate ally in creating traffic for your website. Creating fan pages and social network accounts for your business can also make their presence felt online.
Technique #04: Forums and Online Communities
Many people still rely on forums and online communities to check feedback on certain websites, products or services. You may want to get yourself involved in providing feedback as well. Online communities are also ideal places to share opinions and comments, and you may want to check them to see how you can squeeze in your website.
Interacting with members and answering their questions promptly can also stir their interests to your own business. Before you know it, you have already created your own following.
After weighing down the advantages of free and paid traffic, it is really up to your resources and the amount of time you can commit in marketing your business online. For starters, you may want to engage in free traffic generation to see if it is in line with your timetable and goals. You may want to escalate your marketing strategies later on, and you may select any of the techniques discussed.
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