When you set up a website, you’re going to find that it’s barren. A simple hosting account has nothing on it. As you look into designing and setting up pages, you may be tempted to get images from the internet. A quick search in any major search engine and you’ll have millions of images at your disposal. Many people do this and just use whatever they can find online, which is not a good route to go. The reason why you shouldn’t do this is simple, they are copyrighted, and aren’t yours to use. While this may not bring down criminal charges, it shows visitors that you’re not quite at the right professional level. There are a few things that you can do to get better images for your content, and it starts with knowing a few tricks of the trade.
The Legality of Images
Every image that you see on professional websites has been bought and paid for. When companies hire graphic designers, photographers, and even programmers, it comes with licensing agreements. They use images that are licensed and paid for to use within digital media. Images that are not licensed or royalty free could end up causing a great deal of issue for the production company, and your business. In some instances, whomever owns the license, could ask you to cease and desist, or even pursue legal action if they feel that you’re violating their copyright. Images aren’t free, despite how easy it is to find them online, and how simple it can be to put into your layouts, presentations, and more. If you want to stay on the legal side of this, you’ll need to look for alternative options.
Royalty Free Images
The first major thing that you can do is simple, look for royalty free images. These are free to use, and often times only need a credit to the photographer or designer. In some instances, you’ll need to ask for permission, which is usually granted without payment. Royalty free images are great, but they are limited in scope, and may not be what you’re looking for. If you have a blog, or any sort of graphic medium, you may need a specific type of photograph, image, or drawing. That specific element may not be found in the royalty free options, as they usually have a set library of images that are going to get used overall. Royalty free is a great first choice, but again, it’s somewhat limited.
Taking Your Own Photographs
When in doubt, you could take your own photographs. That’s not a bad thing. Today’s digital cameras are great, and every phone has HD image quality lenses. If you’re not good at photography, or you have something specific in mind that you cannot create on your own, this could become a bit difficult to manage. However, it’s not an impossible task. This option is free, and lets you have control over how and where you use the images that you take. You’ll need to work with software to edit, enhance, and control the image elements, but you can still work with this on your own without any help.
Paying For Options
As mentioned above, you could pay for solutions. Paying royalties for images and use is not an expensive task. Some options are as low as $1, and others can give you exclusive rights for around $100 or more. This inexpensive solution could very well prove to be the best thing that you should consider if you’re going to seek out images that are distinctly for your web projects. You can even find custom solutions in some cases, edit them, or use them as is. Once you purchase a license to use images, you can use them at will, with very few restrictions overall. You can look up this option online, and see that there are a lot of companies trying to sell through this type of work.
One solution that you should not dismiss is that of canva. This is a premier site that is getting a lot of praise for how simple it is to utilize. This gives you access to millions of images, templates, and graphics that you can manipulate, customize, and change for your own needs. It’s a large solution that has been curated, designed, and created for those that are working with graphic design heavy projects. Whether you’re starting out, or you have some experience, you’ll find that this is a solution that is going to let you have the freedom to control your images in a whole new way.
The site allows you to utilize images, and even create customized solutions for as little as $1. That’s right, for $1, you could have fair use, and licensed elements for your page. Now, there are other price points, including $10 for unlimited use, and an extended $100 for exclusive elements, and more.
Great Design Starts With Creative Elements
When you see great design, you know it. You can feel it. It speaks to you in volumes. From marketing to digital media, communication, and much more, design is one of those things that can absolutely change the way that you see things online and in print. That’s why it’s imperative that you don’t just grab images online. Instead, use canva.com, and images that can help you say so much more than ever before. In today’s frenetic internet age, you can find a lot of options to express what you want to your audience, and more. With sites like this, digital media and templating is becoming easier than ever.
Your design can say so much, why not go with a professional looking, low cost option? Test this notion once, and see why legal, licensing of images is far better than anything else you may have tried before. Don’t run the risk of duplicating, stealing, or even getting in trouble for images that you find online. Get a license to use images for as little as $1 and watch your business’s look and feel rise to all new height.
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