Customers who are loyal and keep on doing repeat transactions are the core of the success of your business. In fact, businesses have a sixty to seventy percent chance of selling to a current customer, while they only have a five to twenty percent of selling to a new prospect. Although maintaining a good relationship with customers is not easy, it is still possible.
If done right, it can set you apart from your competitors. It can even help you beat them. This is why you need to find out how you can be in good standing with customers. You need to use strategies that will put you at the lead. So how can you build a good relationship with your customers?
Blogging for Better Customer Relations
First of all, you need to know and give them what they want. You can do this by connecting with them via social media. There are plenty of options, including Facebook, Twitter, Instagram, and blogs. Blogging is a great way to publish content and interact with customers at the same time. Through blogging, you can upload articles, videos, audio files, and images related to your business. Do not forget to enable comments, so your customers can give you their feedback.
Blogging is an excellent way to connect with customers from anywhere in the world. As long as they have an Internet connection, they can view your blog and contact you. Likewise, you can respond to them anytime you can. It is also very convenient since they no longer have to drop by your business physically. They can ask questions and get answers virtually. This saves both of you a lot of time, energy, and money.
Of course, you should also be genuine to your customers. They can easily tell if you are not being real with them. To make your business transparent, you should include useful information in your blogs, such as the history of your company and your contact information. Include your business address, phone numbers, and e-mail address. It also would not hurt if you include bits of personal information, such as your favorites.
You should make yourself relatable to your customers as much as possible. This way, they will feel comfortable talking to you and sharing their opinions. In addition, see to it that you answer all their questions honestly. Do not try to cover up any flaws or negative aspects. You should also never make promises you know you cannot keep. Making false promises can seriously affect your business in a negative manner.
Moreover, you should always offer effective solutions. Whenever your customers encounter a problem, you should attend to them as soon as possible. Never let them think that you are taking them for granted. For a new start-up, growing a community should be among your first steps in marketing efforts. You should actually prioritize that over investing in advertisements. Do not forget to build a community of brand ambassadors.
Keep in mind that customer success is another pivotal focus point in business. Hence, you need to provide your customers with the support they need. If you do this, they will be loyal to your business. They will also provide you with valuable feedback. You can start small. For instance, you can offer 24/7 customer assistance. This can help you maintain a good relationship with your customers as well as remind them that you treat their needs a priority.
Furthermore, you should keep in touch. After you have successfully sealed a business transaction, you should not let things end there. Do not ignore them and treat them as strangers. Customers are highly valuable in any business. This is why you should continue to communicate with them and find out if they were satisfied with your service or product. Also, you should find out if they have any questions, recommendations, or comments with regard to your business.
How can you keep in touch? What is the most ideal way to stay connected with your customers? Well, since nearly everyone uses e-mail, you should keep a list of the e-mail addresses of your customers. E-mail marketing is actually very popular these days. Then again, there are important factors that you have to keep in mind when sending an e-mail to your customers. For instance, you should remember that timing is crucial.
Nobody wants their inbox to be swamped with spam messages. Thus, you should know when to send out mass e-mails. Ideally, you should not e-mail your customers every day. If you do, they are most likely to get annoyed, and end up unsubscribing to your e-mails. A few times a month is fine. You can send out e-mails each time you have a sale or offer promos and discounts on certain items. You can also send out messages informing your customers of new arrivals.
Another great strategy is to know the birthdays of your customers and offer them a special treat on their special day. Customers love freebies, so giving them gifts or special offers will keep them coming back for more. Likewise, you can hold contests on your blog and give away cool items as prizes. You can also have a system in which customers can earn points and trade them for rewards.
To make sure that your customers do not lose interest in your blog, you should upload interesting, informative, and relevant content. For instance, if your business is about clothes, you can upload articles that discuss the latest trends in the fashion world. You can also include photos of models wearing the latest clothes for the season. Just be careful with the copyright. You should avoid posting content that belongs to someone else without their permission.
You can also encourage your customers to post product reviews and even photos of themselves using your product on your blog. This way, they will feel that you value their opinions and feedback. Also, your readers and prospective customers will be relieved that your business is not a scam since they would see non-based reviews from actual customers on your blog.
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