Every business owner needs to have a page with an effective call to action. Do not think that call to action is only for ecommerce sites. Even blog sites need to have a call to action that prompts viewers to subscribe to a newsletter, fill out a form, or click a link. A call to action basically provides direction to users, and focus to the site. A good CTA can make or break an online marketing venture.
Useful Tips on How to Have a More Effective Call to Action
First of all, you should lay down your groundwork. You need to recognize what the problem is and how you can solve it. Also, you have to communicate the advantages of responding. If your viewers complete your call to action, would they be satisfied with the result? What exactly will they get from it? Before you begin creating a call to action, you need to be clear with your objective. You need to be certain with what it is that you want to achieve. Your call to action should tell your viewers exactly what they can get from it.
You should also offer bonuses. There are times wherein you may need to sweeten the deal so your viewers can be encouraged to complete the call to action. You may offer them incentives, such as discounts, free gifts, and passes. You may even offer promotional items, such as t-shirts, caps, pens, or umbrellas. For instance, if you are using your blog to ask for donations, you can offer people a freebie for every donation they make. This way, you can pursue them to make a donation as well as turn them into advertising “billboards”.
Another way to have a more effective call to action is by having a small number of distinct actions on your blog. Keep in mind that too many calls to action can easily overwhelm your viewers. According to a study, shoppers in supermarkets are less likely to purchase anything if they are presented with too many options. The same thing goes with calls to action in blogs. So if you do not want your viewers to lose interest on your blog, you can divide your calls to action into smaller categories.
When you limit their choices, you also reduce the amount of mental effort that they have to exert. Likewise, you are able to guide them around your site one step at a time. Then again, you should keep in mind that the distinctiveness of the actions is much more important than their amount. For instance, if you want your viewers to purchase something on your blog, you can create a description page, a demonstration video, and a “buy now” call to action. Each one of your calls to action should send a clear message to your prospective customers.
Ideally, you should put the “buy now” option at the last since this is the last action that you expect your viewers to do. Also, you should use words that have a sense of activeness and urgency such as buy, call, register, donate, and subscribe. These words deliver a clear message to the readers. They tell them exactly what they have to do. They also encourage the readers to take a specific action.
You can encourage your prospective customers to sign up, register, or subscribe early by offering them a reward. If you want to create a sense of urgency – a need to act now, you can add phrases such as limited offer, for a short time only, or order now and get a free gift. You can also include dates to pursue your customers to take action immediately.
See to it that you also get the position correctly. Always remember that the position of your call to action on your blog is very important. Online users are mostly visual. So if they do not see your call to action immediately, they will instantly forget about it. If your call to action is not noticeable, it will be ignored. Ideally, you should put your call to action in the center or at the upper portion of the page.
Aside from the position of the call to action, you should also factor in the space that surrounds it. Basically, the more space there is around the call to action, the more attention it can receive. If you clutter it up with surrounding content, it will be lost in the page. If you want your viewers to notice your call to action instantaneously, you should surround it with a lot of empty space, particularly white space.
Make sure that you also use the appropriate colors. Using color is actually an effective way to draw attention to elements. This is especially true if your blog has a limited palette. For instance, if your blog is composed of elements that are mostly grey and blue, your calls to action can be highlighted in orange or yellow. Using an extreme contrast is good because it lets the call to action pop up from its background.
Of course, you should not forget the size. As much as possible, you should use a large font that is easy to read. There is a higher chance that your call to action will be completed if it is large and noticeable. Furthermore, you should put a call to action on every page of your website. If you are maintaining multiple blogs, you should have a call to action for each one of them. This is to prevent your viewers from reaching a dead-end and leaving your site without responding to the call to action.
You do not have to use identical calls to action though. You can use smaller actions that lead your viewers toward your main objective. For instance, you can use calls to action that are linked to signup pages or links at the foot of every page of your site. Finally, you should consider the possibilities of responding to your calls to action. You should determine what can happen when a viewer clicks on them.
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