Google has some of the most powerful tools for your SEO push forward. If you want to get noticed by the biggest search engine in the world, you have to play in their proverbial sandbox. If you are not using the tools that they have given out for free, then you will not get priority, it’s that simple. There are few sites that hit the number one spot and don’t use things like Google Analytics, Google Search Console, Google AdWords, and much more. If you use these elements properly, you will get noticed by the search engines and you’ll be at the top of the heap. If you want to get at the top of any keyword, no matter how competitive, you will get to the top, guaranteed.
Play With Google Or Lose Your Ranking
Suffice to say, if you’re not going to use anything that Google offers, you will not get a push towards the top of rankings. This may sound like an insane solution, but it’s true. Many webmasters are facing off against SEO strategies, trying to reinvent the wheel, and the Google search algorithm shifts and knocks them out. If you want to succeed with keyword placements, you need Google’s tools. The following breakdown will help you understand the complexity of the tools so that you can get started with them, and get ranked faster. Use the tips below, and you will see a huge jump in your traffic, rankings, and much more. Focus on Search Console first and then move forward towards better targeting.
Google Search Console
The first option that you should use with the search powerhouse is simple, Google Search Console. This is a free service from the search engine giant that will help you understand where your placement is. Here’s the caveat, Google’s official stance on this is that you don’t have to use their search console to get ranked. Of course not! But if you track the top sites, you’ll find that they mysteriously use this console. This isn’t to harp on conspiracies, mind you, it’s just obvious.
The Benefits of Using Google’s Search Console
The first thing that you should know about this option is that it helps you monitor your site’s overall performance within the search results. You are going to find that this helps you send messages to the search algorithm that will help them see your content faster. As you publish, you’ll ping the search spiders to crawl your page.
Control How Your Content Is Shown
Ever wonder why some pages that you don’t want shown gets indexed? Google lets you control pages you let them monitor and highlight. You can literally control what is shown, and it’s not going to be found with the code you put on your site. Some people can manipulate the crawling elements, but why go through the process of coding a stopping point? Instead, control what message you’re sending via SEO by controlling things from Google itself! The console allows you to create, monitor, and eliminate results so that only the pages you want to rank gets ranked.
Know About Spam and Malware First
Webmasters don’t often notice that they are hit by hackers. They are not visiting their website daily, they are working on code, and they are not noticing that there’s something wrong. Often times, webmasters are called in the middle of the night or are messaged as they are getting to work, panic fueled calls about how something has gone awry. When using search console, you can control this aspect, fix things, and ensure that the ranking of your pages doesn’t get diminished as a result of nefarious characters trying to break up your site.
Google Consoles Benefits With Analytics
Moving forward with the benefits that come with Google Search Console, you will want to see what happens with analytics. The analytic elements are going to rise through the roof when you sign up for this console. What you are going to see is dynamic, interesting, and will absolutely change how you market your site. Some of the benefits that you’ll come through with the analytics includes the following.
How Did People Find Your Site – do you know how people are finding your pages? Well, with this option, will show you what queries were used, what keywords are used, and much more. Your site is getting found by many different search terms. Once you know this, you will be able to market your pages to the right people, and get even more traffic from specific locations, and demographics.
What Keywords Are Not Yielding Results – instead of having to QA test your keywords, you can see whether or not your work is going well. If you’re working on keyword placements, how do you know that they are working? If you think that you are going to see things working well when you get conversions, you’re missing out. Google Search Console ties together their analytics so that you can see real time results from your keyword content. You will be able to analyze your content and see what works and what doesn’t. That lets you change up your keywords, marketing content, and SEO strategy to fit the needs of your audience.
Learn More About Rich Search – rich search is an important thing, especially if you have an ecommerce site. Will your products and services show up in Google Shopping? Will they show up within PPC elements, and will your pages get ranked with rich search across mobile platforms? If you can’t answer this, then you absolutely need to work with Google’s analytic systems.
Know Backlinks – which are the sites that are linking to you? Backlinks are interesting, but you have to know where you are getting these links from. Some marketers buy links, and they end up with a flood of options that are not in the right framework. If you have purchased links, and you don’t know whether or not they are coming from reputable sources, you are going to end up with a sinking website in the rankings.
Will Everyone Benefit From Search Console and Google Analytics?
You may see all of this information and not really understand if it is right for you. That’s ok. This is a lot of information to consider when it comes to keyword placements, Google search results, and their Console offerings. The people that will benefit from this Search Console and Analytics crosses a lot of lines. You’ll find that business owners, SEO professionals, webmasters, web and app developers, and anyone that has a website will benefit from using the tools that Google gives you. If you use their tools properly, you will get found, you will see results, and you will end up higher than your competition in search rankings. However, you have to work with their elements.
How To Get Started With Search Console
At this point, if you’re not using Google Search Console, then it’s important to consider how to get working with this. Getting your website to work with this console is important, and it’s easy to do. There are some simple steps to get moving forward here. The following will help you out. This is going to assist you with getting your website on Search Console.
Using The Code
In order to get your site working with this analytics engine, you need to add special code from Google’s Search Console. You will find that you need to have this code placed in the main root URL. Do not make the mistake of putting this in the wrong location. Some people assume that you can place this in a sub-domain or a blog or anything other than the root, index URL.
Moving forward, you need to make sure that you verify your site. Many webmasters forget that they need to verify the code that they put into their site. Google’s analytics and search elements require you to make sure that they see it. Some webmasters place the code on their root URL, and end up forgetting this step. It’s important to note, that your verification is only for a registered, self-hosted domain. If you’re using any Google domains, you don’t need to work with this, it’s automated.
Getting Your Team Involved
Do you have a tech team that is going to work with SEO? In the past, you would have to share one password and be logged in one at a time. That’s not the case any longer. Google Console allows you to work with up to 1,000 properties per account, and have several logins. You can allow your whole tech team to have access to analytics, or just a couple of people. You can allow different people to work with the keywords, and download reports, and more.
Target Specific Locations
Once you have gone through the elements mentioned above, you’ll find that within your console setup, you can target the right locations. You can let Google know if you want to just have certain countries targeted and you are working with foreign language SEO.
Send A Sitemap and Robots File To Google
When you read articles from the experts in SEO, you are going to find that they suggest that you work with sitemap and robots.txt files. These two are very important for your optimization. If you’re using WordPress, then you can load a plugin that will help you with this. But if you don’t have that, and you’re working with another content management system, you will need to get your own solution set up. Webmasters have to write this out and make sure that it moves forward with the protocol that Google requires. Uploading a sitemap and Robots.txt file will help your rankings, and will comply with what every major SEO expert says you should do. This helps your pages get mapped for SERP.
Up to this point, if you’re not sure how to move forward, or you are lost regarding Google Analytics and Google Search Console, don’t worry. You can get full support from Google, and you can even call them directly to help you navigate the SEO elements that you need to work with.
Now that you know about this console, consider the following tips and tricks to help you with keyword content, and placement of media above the fold.
Tips and Tricks To Helping Your Google Search Profile (Keywords and More)
Once you have set up your analytics, and you’re starting to work with keywords, the following tips and tricks are going to help you gain traction moving forward.
Speed of Page Loading
If you want to ensure that SERP works well, you will need to ensure that your page is fast. Fast loading pages are important. They are so important that Google even sent a message to SEO experts instructing them to optimize their pages to load faster. Faster loading pages may seem like a novelty from the past, but if you can conquer this element, your rankings will rise systematically.
Start With Your Code
The biggest thing that you need to do is simple, go to your code. Your markup language has to be simplified. Your HTML and code elements have to be in compliance with Google. If you aren’t writing your own code, then get your webmaster to help you ensure that the code is compressed and loads across all major platforms.
Responsive Design Matters
Above the fold, and throughout your page, make sure that you have responsive design. If you can master this element of SEO, your rankings will rise and your Search Console will highlight this. Responsive means that your page will load great on smartphones, tablets, and desktops alike. The page should load above the fold fast, and within all platforms.
Continually Evolve To Get Better
The above started with reasons why you should be using Google SEO Tools. Then progressed to how to use it properly, and ends with some easy tips and tricks to getting your search profile rising through the ranks of Google. If you remember nothing else, remember to continually evolve and push your site to get better. You should have good content, fast loading pages, and work with the suggestions that Google keeps pushing. Done right, you’ll end up with a huge jump in traffic, guaranteed.
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