One of the most powerful tools that you have as a marketer is data. That may sound drab, and you may scoff, but be honest with yourself, data is everything. Think about that for a moment. The data that directs your next step, shows you what your competition is doing, highlights whether you’re succeeding or failing, and so much more is a matter of the right data, right? Where do you get all of the information necessary to gain the upper hand in your marketing push forward? Take into account, Google Analytics. That’s right, the mighty search engine gives you a free option that will give you nearly all the data you can possibly need to succeed today. Not sure about this? Take a look at the following breakdown of what you can get for FREE, by using Google Analytics on your website.
Know Your Audience
The first thing that you are going to find about what this simple option gives you is in regards to your audience. If you have an audience, even if it is a small one, you’ll receive a lot of information about them. Knowing your audience is a good thing. It will help you construct your next step forward. It will tell you what you need to succeed online, and will give you notice of whether your work is in fact getting any sort of attention. If you don’t know your audience, then you’re going to be blindly competing with other sites.
Demographic Break Down [Read more…] about Inside Google Analytics– What You Need To Know