Tips To Make It Last
The average adult attention span today is around 8 seconds. Advertisers have about 8 seconds to hook someone to paying attention. For online means, it is even less. Consider the example put out by YouTube. You have 5 seconds before you can skip an ad, and in some instances, 30 seconds. In those 5 seconds, you are going to either stay or go, and the majority of individuals go. Now, if that doesn’t sound too bad, consider Facebook’s ad struggles. Marketers on Facebook are wrestling with 3 seconds. That’s right, you have 3 seconds to get any sort of consideration moving forward in this arena. Within 3 seconds, if you can’t capture the attention of someone on the platform, you’re not going to get anywhere.
Millions of Dollars Flying By
When you open up your Facebook feed, you’re going to find that there are a lot of ads thrown at you. These ads are in your timeline, they are on the right-hand side of the main timeline, and they are sponsored throughout the various areas that you traverse. Millions of dollars are spent on these ads, and marketers are banking on you moving forward through to buying things from their links, clicking on advertisements once you get to landing pages, and much more. The stats are true, 3 seconds is what most people give, and that’s no good. Marketers trying to get any sort of influx of traffic to their pages are struggling to figure out a high rate of return on their investment in advertising on Facebook today. That’s not to say that it’s impossible, it’s just not so simple.
Getting Free Traffic Is Becoming Scarce [Read more…] about Facebook Attention Spans Limited To 3 Seconds