One of the most powerful tools that you should be using for content is that of Copyscape. This is a free solution to use, but becomes even more powerful when you go premium. If you have never heard of this, or perhaps have heard others talk about it in the past, it’s time to look at how it could very well help you create better content, and ensure that you’re dealing with a huge jump in rankings for SEO and beyond. The following breaks down the free version, and highlights the reasons why you may want to go premium today.
What Is Copyscape?
Copyscape is a website that helps you ensure that your content is top notch. At the core of the site, it searches content across several search engines and detects whether or not your content is 100% unique or not. It checks sentence by sentence, word for word, and sees whether you’re a victim of parallel thinking, duplicate content, or ideas that are being used by others right now. The free version lets you check a limited amount of characters, and lets you get a sense for whether your content is unique or not. If you’re writing content a lot, then the free version is very limited. However, if you’re just checking simple advertising, content that is minimal in design, and aren’t doing marketing for a living, then it can work well for you.
If you’re going to work with internet marketing at any capacity, you need to ensure that you are not publishing duplicate content.
For those that are serious about content marketing, then the premium Copyscape option is going to pay off dividends. For a few cents, each search, you can search upwards of 10,000 pages per batch search. Think about this for a moment. You could write 30 articles and throw them into Copyscape and test everything you’ve written against other people’s pages, posts, and more. Not only that, you can set up this software to protect your content to see if others are stealing it!
Some of the most powerful editing tools come through with the upgrade. You can track searches, test content, include or exclude results, and set up scripting that automatically uses this option across several different pages that you create. There’s an API that you can use to customize everything, create outstanding resources, and manage editing, content creation, curation, and duplicate tracking with relative ease.
The API Upgrade
Copyscape lets you copy and paste content into their system. They check it, and give you a unique quality score. Now, if you don’t want to go that route, you could easily go with the API option. Their API can be placed into your existing XML or HTML option. With that in place, you can update your website and see whether or not your content is unique in real time. That means that whenever you’re going to update content, you are going to know immediately whether or not you’re going to see positive results.
This may seem a bit complex, but the site gives you a great deal of resources to help you integrate this into your content management system. Whether you’re using WordPress or other solutions, you’ll be able to get your content published with relative ease.
Unlimited Character Comparison
This software lets you compare an unlimited amount of characters. Let’s say you’re used to posting 1,000 word articles on your page, with the premium version of this solution, you can check for plagiarism and much more with relative ease. This is in stark contrast to “free” solutions that are online today. A lot of the free solutions only give you a limited search window, and a limited amount of characters per check. The premium version of Copyscape searches at 5 cents per document or page and gives you results within a matter of seconds.
Duplicate Content Will Kill Your SERP
If you’re going to work with internet marketing at any capacity, you need to ensure that you are not publishing duplicate content. Whether you’re buying PLR options or you’re writing it all yourself, you need to make sure that everything you’re posting is 100% unique. If it’s not, Google and other search engines are going to mark your content as spam. Duplicate content is one way to ensure that your SERP drops to all new lows. Not only that, the traffic that you get will come to a serious halt. You could have a popular website today, and due to duplicate content, even if it’s 1 paragraph, your page could drop systematically. A drop-in traffic could ruin your business.
Plagiarism Is Rampant Online
For those that aren’t quite sold on the idea of a premium service to protect against duplicate content, and plagiarism, know that it’s rampant. There are nefarious individuals that are going to lift everything that you have on your site and pretend that they wrote it themselves. They are going to pawn off your content as their own, and in some cases, will even tell Google that you stole from them. Without Copyscape in place, and without proper management of your content, you are not going to be able to fight back. If you are pegged as someone that has plagiarized on any level, you will end up seeing problems in more than just your overall rankings. You may not even be able to bounce back if you’re labeled in such a negative light.
Test The Free Version and Go Premium In Time
Regardless of how you’re marketing your website, blog, or affiliate links, make sure that you test out Copyscape’s free version today. Test it out and see how your content stacks up against others online. Furthermore, go for the premium version if you’re going to be writing, buying articles, or working with content on any level. It can protect you against plagiarism, and ensure that your content is top notch. With good, unique, quality content, you can ensure that search engines will rank you in their top search results, and will deliver a deluge of traffic that doesn’t diminish quickly. Your success may count on whether or not you have create better content, authoritative content, and this software helps you maintain that with ease.