The Big Moves Marketers Need To Know Right now
There are pundits that still want to take away the importance of what social networking can help with. You will find articles and blogs that talk about how people are no longer looking at social media as a driving factor in a lot of ways. That of course is a myopic and wrong approach to the world of advertising on all levels. If you want to get more visitors to your website, if you want to promote a business, or you just want to establish a fan page, you are going to want to look at the powerful push that comes with social sites right now. Even if you aren’t sure how to get into it, there are plenty of advantages that come with this. If you look at just the latest moves that some of the biggest sites in this arena are making, you’ll see that you need to jump into the fray, or get left behind fast.
Facebook Demographic Targeting
First and foremost, take a look at the shift in Facebook’s advertising system. There are two major elements of this that marketers will want to take advantage of right now. The first is simple, look at the boosting of posts. You could post in your timeline and then have that post hit the top of hundreds of thousands of people’s profiles. This sort of boost can be as little as $5 a day, and it can reach to the ends the site. The second option is in regards to PPC campaigns. Partnering up with stock image companies, many businesses are setting up shop on Facebook and advertising to a lot of people with demographic targeting to the letter of interests. This goes beyond what you would get from search engines, and it is hyper targeted when done right.
Pinterest To Push “Buy” Pin
For those that are looking at how social media is taking a toll on internet marketing, just look at what Pinterest has just announced. The big time social site has gone on record to introduce a “buy” pin. This has been a long time coming and ecommerce websites are going to be able to pin images of products and services to get people to jump right in and purchase. Pinterest is cutting out the middle man here, so you can literally put up a pin and get people to your shop and checking out within a matter of minutes. If you have any sizeable ecommerce store, this is going to be a major turn for you.
Twitter Viral Elements
While Twitter still hasn’t gotten the big push that Facebook has received in terms of small business advertising, there are still elements that are to be looked at. “Wired” magazine, an article talking about how Twitter could lead your page and article to rank at the top of search engines was published. It was there that the author explored the notion of “buying” influence, and sure enough, for a small fee you could get big time users of the site to tweet your message. But what about influence? Well, the author managed to get a swarm of hits, including the notion of trending worldwide at one point. That means viral overload and a traffic of hits that could very well crash a server. This type of traffic generation is so targeted, that it becomes necessary for all small businesses to jump into. Of course, you’ll be paying for influence, but it doesn’t matter when the dust settles, that’s for sure.
Getting Small Business Ranked
The biggest hurdles that small businesses are getting hit with right now are in regards to ranking amidst national players. When you set up shop and it’s competing head to head with larger, established companies, you are going to get lost fast. However, Google has put a lot of effort into place to secure social media pages and rankings for small businesses. That means that when you are setting up your profiles within social media, you can rank high in your locally targeted areas. This is done through geographic targeting, and linking through social media pages. Whether you choose Twitter or Facebook, or any other pages, you could rank high within your city by simply complying with the protocol that is set out by these pages. A push for local business advertising and success can definitely help the little guy compete with higher, more prominent pages across the board.
Right now, to be honest, there are more advantages to using social media advertising and marketing than not. There was a point where SEO hinged solely on code structure and content. That’s no longer the case. You are going to find that you need to put your cards in the proverbial hat altogether. Without that, you are going to be leaving millions upon millions of people out cold. You don’t need to master every single social media page out there, you need to just master one. Once you have your profile getting a lot of traction, then you can open up a secondary page and get a good movement forward. At the end of the day, you want to have interactions that are going to pay off dividends, and that can only occur if you’re active within social media standards.
Perhaps the most compelling of all the things you are going to find amidst social media exploration is that it’s free. If you are savvy, and you pay attention to the trends that are coming through with every major site, you will be able to usher in a lot of interest in your pages. Getting a lot of interest in what you’re doing is tough at first glance. However, it’s not an impossible task. You can easily influence others if you are jovial, magnanimous, and gregarious with the way that you present yourself and your business. If you put on “advertising” mode all the time, however, you will lose the potential audience. There’s a fine line here, so make sure that you take time to build towards the audience that you want, and sustain that by keeping up with trends.
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