Everyone already knows some simple things about social media. But when you look closer at social networks, you may not know the intricate stats necessary to take it on for marketing’s sake. If you’re going to work on marketing elements for social networks, you’re going to need to focus on a few elements that are going to make or break your forward progress. Without knowing the stats mentioned below, and how to harness them to your advantage, you may end up getting ignored when you post different things. If you think you already know about social media, the following stats may very well shock you, because they are going to show you just how powerful social networks are right now.
Just How Big Is Social Media?
Right now, the big numbers coming out of all social accounts hovers around 83% of Americans and 77% of people in the UK. What that means is that upwards of 83% of people in the United States has a social media account, and 77% of residents of the UK have a social media account as well. Now, in regards to activity, the numbers may shift, but you can see just how big of an impact this type of network has. These numbers make up hundreds of millions of people across various ages, and demographics.
Percentages of Business and Marketing
Focusing on marketing and business overall, you’ll find that the numbers start to illuminate just why you should be using social networking for your company. At present, nearly 50% of Americans are interacting with companies and brands that they like via social media. That number is steady within the UK and other European countries. Amidst that, 41% of social media users engage with brands, businesses, and marketing elements faster than with other means. That includes advertising.
When it comes to customer service, upwards of 60% of Americans and more than 40% of UK residents think it’s important that companies reach out via social media. Customer service is not only faster with these platforms, it’s never ending, and up to date 24 hours a day, 7 days a week, which fulfills a need in nearly any marketplace.
The Biggest Option Is Facebook
There are several social networks out there, but let’s focus on the biggest one to date, Facebook. Facebook is the largest in terms of usability, user base, and diversity. It is also one of the sites that is getting a lot of attention by mainstream media. Simply put, if you’re not on Facebook, you’re in the extreme minority. Just how many people are on this site?
Facebook has 1.8 billion active accounts, with more than 1 billion of them working on the site on a daily basis. Aside from the active accounts, nearly 1 billion of them are using mobile devices to check their feeds, post, comment, share, and interact on a daily basis.
For every 6 minutes of online time that is spent by an individual, 1 of those minutes is spent using Facebook on a daily basis. Along with that statistic, consider that upwards of 8 billion video views are seen on Facebook daily, as well as 100 million hours of video is streamed, watched, shared, and interacted with as well.
This is not just the United States either. More than 80% of the users of Facebook’s pages and interior, are not from the United States or Canada. The site has a worldwide reach that is tremendous, and has been able to topple other sites with record numbers, and even an IPO that went very well.
Facebook and Business Marketing
Zoning in on Facebook and business, consider that at press time there are over 50 million pages on this platform dedicated to business. Aside from that, there are over 2 billion comments made on these pages, and more than 30% of the site is dedicated to brand engagement, affiliate marketing, and marketing in general. At this time, there are over 2 million active advertisers working with the site to promote videos, links, and much more.
Simply put, if you’re running a small business today, you are not going to want to miss out on the power that comes with this page. This network has billions of people using it, and it’s incredibly friendly to marketers seeking low cost advertising solutions across several different platforms.
Switching Gears To Twitter
While Facebook has a huge hold on the overall social media marketplace, you will find that Twitter is nothing to scoff at. At present, there are over 300 million active users on Twitter. Amidst those accounts, 6,000 some odd posts are made every single second, and it continues to grow. More than 80% of the users are using the Twitter app on a mobile device, and the numbers are nearly 90% in regards to how many use the social media site for breaking news.
Despite strong numbers, and hundreds of millions of accounts, more than 50% of the accounts are dead, or don’t get a single update.
Twitter advertising is not as robust as Facebook. However, there are still over 100,000 advertisers active on the site. Customer service Twitter accounts thrive, with many companies using the site to interact, help, and share communication with users via hashtags and direct messages. On average, over 40% of users of Twitter communicate directly with brands, marketers, and companies for a variety of purposes. This includes customer service, sales, and more.
Keeping The Attention of Social Networking Users
Users of social networks are not going to immediately jump on whatever you’re promoting. You are going to need to post creative, positive updates. If you work with quality content, you will see a huge jump in interaction, traffic, and sales overall. Furthermore, if you are going to engage users, you’ll need to spend a little time working with built in advertising that both sites have.
There’s no way to avoid social networking if you want to market a business online. With billions of people online, you can easily market anything and get attention to just about anything you’re promoting.
Add to Flipboard Magazine.