When you consider social media, you have to look at how it changes. It’s not staying the same at all. Many people think that social elements are steady, and stick to a specific flow, but that’s not the case these days. Modern social applications, sites, and pages are ever evolving. Just when you think that you’ve figured out everything about them and how to navigate their audience, they change things up. Social media trends coming through 2017 will definitely change the way that you see many pages, including Instagram, Facebook, and beyond. The following are just a few of the changes that you should know about, and get ready to update your marketing endeavors.
Social media trends coming through 2017 will definitely change the way that you see many pages
The biggest changeover that you’re going to see is simple, everyone is going live. Facebook is doing a lot to push this notion, but other platforms also have live integration. Even though other social platforms use live streams, it’s Facebook that seems to be pushing the envelope in terms of clarity, and promotional consideration. Ads are being aired on television, through streaming channels and beyond, focusing on the innovative look and feel that comes with Facebook live elements. Facebook wants people to communicate, share, and focus on their daily routine, special occasions, and more. Communication has come full circle from updating photos and text, to full streaming video anytime, anywhere.
Another great thing coming through 2017 is that of advertising on Facebook. Of all the social media channels, this one has billions of people that are still active, and advertising is a lot easier to manage. In 2017, the site and app is pushing forward with easier monetary elements. Not only can you set up advertising, you can boost posts, you can gather emails, and sell through a great variety of different products through click through and more. Facebook advertising is an interesting platform that is still growing in many ways, and it is far easier to manage than ever before. It’s continually evolving, and it’s a surprise to many marketers.
Automation on Social Media
Through the year, you’re going to see that more and more companies are going to set up automation through social media. This is more than just posting updates, it’s about sharing, commenting, and much more. Should you go fully automatic? That’s something that many people have a hard time with. When you secure automation, you leave out the personal touch that comes with social media. Automation can help you with getting noticed online, especially with sites like Twitter that get updated often. Twitter moves 24 hours a day, 7 days a week, sometimes within hours and minutes. Automation can help you update feeds so that people see it more often, instead of crossing your fingers in terms of whether or not you are getting any traction overall. Automation can help you deliver on the premise of traffic generation when it comes to internet marketing.
Instagram Purchases Ecommerce
Moving right along into 2017, you will find that there is an interesting option brewing on Instagram. The social media sharing website is fascinating. This is an application that started out as just an image sharing option, and has turned into a full fledge marketing powerhouse for a lot of different companies. Companies and individuals that want to sell through items online will find that Instagram can help straightway. Instagram allows anyone to sell through physical items within the confines of sharing an image. Share an image of an umbrella, have someone click on the image, and they are checking out and going forward with their day. Furthermore, there are great updates that allow for marketing. Marketing elements including affiliate marketing, and much more is now being used inside Instagram, and will continue. It’s limited now, but it’s going to open up the flood gates sooner than later.
The Exodus of Youth On Social Channels
One thing that you may want to watch out for in regards to social media trends, specifically demographics in 2017 is the exodus of youth. Pundits across the tech world are stating that you’re going to be finding a drop in the amount of young people using certain social media channels. That includes Facebook, which saw a drop in average user age. Average user age on Facebook and other pages are starting to diminish, as they are looking for opportunities across different applications. Social media used to be focused on younger people, but it’s changed, and older individuals are starting to move forward with using the sites and apps for their own purposes. This is something well worth exploring on a deeper level.
Purchases Through Social Media Ecommerce
Just like Instagram, Facebook and other sites are starting to get on board with ecommerce sales through social media updates. This includes selling items directly within any feed. As you login to Facebook, for instance, you’ll see updates from companies that showcase a single item. You can click on that item, and buy it outright, within a few screens. That’s starting to proliferate Instagram right now, but Twitter and Facebook are following suit. More and more people are buying through their mobile devices, which is why you’ll see social media come through with a push for ecommerce elements. You will not have to deal with bulky websites, or compatible mobile ecommerce platforms, as social media will serve as a secure shopping cart solution moving through 2017 and beyond.
Trends Are Just Starting To Proliferate
The above elements are just the starting point. You will find that these may start to come through in quarter one of 2017, but they are going to continue throughout the year. The last quarter of 2016 has led to a lot of new ideas and updates from social networks, and it’s interesting to see how people are reacting to them. You may not see them in your feed right this second, but keep looking, and you’ll find that business opportunities, marketing, and demographic shifts are going to start to come through as the months come through of 2017. These companies are reaching for profitability, so look for business and personal marketing pushes across social media.